Acquire Brand New Luxury Homes in Central London (Zone 2).
Camden Goods Yard is a significant 8-acre mixed-use development delivering new homes in the heart of Camden, bordering Primrose Hill and Regent’s Park. With prices starting from £725,000, this project offers institutional-grade assets to private investors, combining the stability of a prime Zone 2 location with world-class, Tara Bernerd-designed amenities and exceptional transport links. First completions begin in Q2 2025, securing assets that promise high tenant demand from London’s most affluent professionals.
Project Dynamics: Centrality and Delivery Timeline
This development represents a rare opportunity to acquire brand new, high-specification residences in a globally renowned Central London postcode (NW1).
Location and Access Highlights
Investment value is maximized by:
- Central Connectivity: Excellent travel links via Chalk Farm, Camden Road, and Camden Town stations. King’s Cross St Pancras and Coals Drops Yard are just 8 minutes away (Northern Line).
- Major Local Amenities: The development includes a significant 48,000 sq. ft. Morrisons supermarket on-site, a rooftop Farm-to-Fork Restaurant, and new commercial spaces.
- Completion Timeline: First completions for Primrose House (the first phase) are scheduled for Q2 2025, allowing investors to secure modern rental assets ahead of the anticipated market cycle uplift.
The NW1 Advantage
The location seamlessly combines the dynamic energy of Camden, the elegance of Primrose Hill, and the tranquility of Regent’s Park, providing a premium lifestyle attractive to high-salaried professionals and international tenants.
Luxury Appeal: World-Class Resident Facilities and Local Landmarks
The investment appeal is significantly boosted by the inclusion of comprehensive, high-end resident amenities, which justify a rental premium and minimize tenant turnover.
Cultural & Educational Proximity
The prime central location ensures tenants have access to global-standard cultural sites, top schools, and academic institutions:
- Famous Landmarks: Minutes from the historic Camden Market, the green tranquility of Regent’s Park and Primrose Hill, and cultural institutions like The British Museum.
- Top Primary Schools (State & Independent): Excellent primary options nearby, including Primrose Hill School (Outstanding), Holy Trinity and Saint Silas CofE Primary School, and Alleyn’s Regent’s Park Prep.
- Top Secondary Schools: Highly-rated options such as The Camden School for Girls (Outstanding), Parliament Hill School, and the nearby UCL Academy.
- Higher Education: Close proximity to major academic powerhouses like University College London (UCL) and the Francis Crick Institute, ensuring high demand from academics and researchers.
Tenant Value Proposition
These factors position Camden Goods Yard to compete with the very best prime rental properties, attracting a highly affluent and reliable tenancy base that drives stable income growth.
Camden Goods Yard: Investment Product Overview (Primrose House)
The first release, Primrose House, offers a range of high-spec units:
- Unit Types: Manhattan, 1, 2, and 3-bedroom apartments.
- Price Range: £725,000 – £1,920,000
- Target Market: High-earning London professionals, academics, and international tenants.
- Target Yield: Up to 4.1% for entry-level units (based on prime NW1 rental demand).
Investment Data: Pricing, Yields, and Prime Value (NW1)
Data reflecting the value proposition of new-build, high-amenity assets in the Camden/NW1 area.
Camden Goods Yard: Indicative Pricing and Rental Income (Primrose House)
| Property Typology | Indicative Price (Based on Range) | Target Rental Yield (Estimated) | Avg. Rent pcm (Estimated) |
|---|---|---|---|
| 1 Bed Manhattan/Small Apartment | £725,000 (Starting Price) | 3.8% – 4.1% | ~£2,500 |
| 2 Bed Apartment | £1,050,000 (Mid-Range Estimate) | 3.5% – 3.8% | ~£3,250 |
| 3 Bed Apartment | £1,920,000 (Top-End Estimate) | 3.0% – 3.2% | ~£5,000 |
Visualised Market Data & Performance (Central London Benchmarks)
| Investment Metric | Camden Goods Yard (NW1) | Comparison Point | Comparison Data | Key Insight |
|---|---|---|---|---|
| 5-Year Capital Growth Forecast | ~10.0% | Wider London Prime Zone 2 Avg. | ~9.0% | Stable Outperformance driven by new-build demand. |
| Property Price Range | £725k – £1.92M | Average London House Price | ~£515k | Premium Pricing reflects quality and prime location. |
| Target Rental Yield (Entry Level) | Up to 4.1% | Prime Central London Avg. | ~3.0% | High Yield for a premium new-build central London asset. |
Financing Your Investment: Buy-to-Let Mortgage Summary
Camden’s prime status and the high-value nature of Camden Goods Yard make it highly attractive to mortgage lenders, offering security and a predictable rental income stream from high-calibre tenants.
Key Buy-to-Let Requirements
Minimum Deposit: BTL mortgages typically require a minimum deposit of 25% of the property value, meaning a Loan-to-Value (LTV) of up to 75%.
Affordability (Rental Coverage): Lenders require expected rental income to cover between 125% to 145% of the monthly mortgage interest payment. The premium rents in NW1 greatly aid this test.
Stamp Duty: Investors purchasing a second home or BTL property must pay an additional 3% Stamp Duty Land Tax (SDLT) surcharge on top of standard rates.
Indicative Current Buy-to-Let Mortgage Rates (75% LTV)
2-Year Fixed Rate
~4.05%
Rates can range from 3.84% to 4.41% depending on the fee structure and the specific lender’s LTV product.
5-Year Fixed Rate
~3.99%
5-year fixed products often feature lower stress rates and are suitable for long-term investments in high-value new builds.
Secure Your Camden Goods Yard Investment.
Request the Full Brochure and Pricing List for Primrose House.
With first completions in Q2 2025 and a limited release of Primrose House units, now is the time to secure your position in this highly anticipated NW1 development.
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